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Greenfleet’s 2017 Annual Review

Greenfleet’s 2017 Annual Review

Today we're publishing Greenfleet's 2017 Annual Review which gives a great overview of our work last year and to date.

 Since 1997, Greenfleet has planted over 9.1 million native trees which created 490 native forests around Australia and New Zealand.

In 2017, we celebrated 20 years of climate action and what a milestone it was! We planted more than 252,000 native trees in Victoria, New South Wales, Queensland and New Zealand. The team monitored 3,366 hectares of forests (that's 1.3 times the size of Sydney's large CBD!). 

In 2017, we continued to grow and we look forward to sharing our achievements and key stats with you.

Have a look at our 2017 Annual Review to find out more! Click here to view the PDF of our 2017 Annual Review.




Words from our Chairman, Gunther Jurkschat


From very humble but enthusiastic beginnings, and through considerable hard work by many people over the 20 years, Greenfleet has evolved and become a pre-eminent and highly regarded leader in the Australian and New Zealand voluntary carbon market, and climate action more generally.

When an organisation survives and grows over twenty years, there are many people to thank for their contribution to its success - too many to acknowledge individually.

However, it’s appropriate to specifically acknowledge a few people:

- Henry O’Clery, who was a driving force in founding of the Greenfleet organisation;
- The stalwarts of our organisation, David Lamb and Tom Roper - they have been with Greenfleet since almost the beginning, and they are still active today and sit on our Board;
- And, of course, a special acknowledgement to our loyal forward-thinking and environmentally concerned supporters, both individuals and corporates, who underpin Greenfleet’s success. Without their committed financial support, there would be no Greenfleet.

Greenfleet’s core business is still planting trees to offset carbon emissions. However, the way Greenfleet goes about its business has changed significantly. The ability to move within a changing business environment (particularly as a not-for-profit) and to be successful, does not come by chance. I would therefore like to take this opportunity to also thank the current Board, management and staff, and our external advisors for their efforts over recent years in helping to prepare Greenfleet for the future.


Words from our CEO, Wayne Wescott


In my view, Greenfleet is unique globally in the way we go about our business. This could be seen, on one level, as exciting and, another level, slightly frightening. We are out there doing something for which we have very few benchmarks to work with.

Over the years, Greenfleet has grown and morphed to be where it is today. Our core mission remains the same: to date we have planted over nine million trees. That’s nearly one every minute since we began in 1997.

However, we are very much focused on the future. It is important for strong organisations like ours to tackle global challenges at a local level, and that’s what we’re doing. Blue carbon, urban greening and community activation around biodiversity are some of the projects that we got to work on this year, in conjunction with key supporters such as Smartgroup and Telstra, as well as partners such as The Walt Disney Company and Prince’s Trust Australia.

Reflecting on the past 20 years of Greenfleet, I would like to share what I believe are the main learnings as I see them: - At a time when so many people feel uncomfortable about global politics and the future, individual action maintains hope in the community that we can take action.
- In the balance between different forms of action, voluntary action is critical in setting the terms for the future as it acts as a laboratory for innovation and risk-taking.
- Leaving a legacy and reaching out beyond our own existence is a basic part of what we do as a species, and therefore Greenfleet provides a means for all of us (in our own humble way) to be a role model for future generations.
- Talking and debating is a critical part of democracy, but focusing on real, tangible, practical action is worth a thousand words and more.

Thank you to all of our supporters, landholders and stakeholders for working with us. Let us hope that the next twenty years are as powerful for climate action.