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Leaving the land in better shape

Leaving the land in better shape

Photo of the Executive Team from Benedict Industries, Greenfleet supporterWith their eye on future generations, family-owned businesses have a head start on environmental sustainability.

"As a family-owned business, we place a high value on people and environment," says Dana Dupere, Director of Benedict Industries, a family business that has grown from a small haulage contractor in 1966 to become the largest producer and reseller of quarried, recycled and landscape products in New South Wales.

"We understand that our longevity and sustainability requires products and services that address the needs of the community and the environment," Dana, who is the daughter of Benedict Industries’ founder, adds.

Benedict Industries has been offsetting its carbon emissions with Greenfleet since 2010, partly because, as Dana explains, "we want to be recognised for leaving the land in better shape than when we found it in."

Leaving the land in better shape involves a number of smart strategies: minimising waste and pollution through process refinement; developing innovative recycled product solutions; investing in projects that improve water quality, reduce soil degradation and provide habitat for wildlife; and offsetting emissions with Greenfleet.

Benedict Industries has identified a number of benefits of its partnership with Greenfleet beyond the environmental ones.

"When you sell to other businesses, your environmental performance becomes their environmental performance," Dana explains.

"We believe our environmental commitment enhances our company profile and adds weight to tender submissions. Our partnership with Greenfleet showcases our company’s proactive response to offsetting our emissions."

Benedict also recognises that environmental responsibility has commercial benefits that lead to competitive advantages – such as improving business practices, optimising production processes and reducing energy consumption and waste. “We see sustainable business practices as a way to reduce costs and boost sales, build a stronger corporate image and brand equity,” Dana adds.

"And it’s just the right thing to do."